Best Practices For Video Ads in 2023 – Ultimate Guide

Best Practices For Video Ads

This detailed guide will help you understand about the best practices for Facebook and YouTube ads. So, let us get into it!

Video advertisement has come a long way. With the rise in the use of social media platforms, brands are focusing more on short video ads to boost their sales. It also helps them build brand awareness.

For instance, social sharing platforms like TikTok and YouTube have become go-to video streaming apps for many people. The majority likes to spend most of their on these platforms watching their favorite content. That’s where the opportunity arises for brands and influencers to market and promote their products or services.

However, things can go the opposite way if your video ad isn’t well-optimized. That’s why it is essential to follow the best video ad practices to ensure that your video advertisement is on par with your competitors.

This detailed guide will help you understand about the best practices for Facebook and YouTube ads. So, let us get into it!

1 Identify Your Ad Goals First

It’s easy to start sharing various practices for Facebook ads right away. But what about the actual goal of running a particular ad campaign? That’s the backbone of any video ad campaign. Without a defined goal, running Facebook, TikTok, and YouTube ads won’t help you drive more sales.

That’s why we recommend identifying your goals first. Brands like Mercedes, Nike, and Apple have a clear goal of advertising using video ads. They create awareness of social issues, giving the general community positive vibes.

So, you may plan a goal like such top-tier brands. However, you can also use video ads just to boost sales. The marketing strategy is always going to be what you think would work best.

2: Uniquely Promote Your Product Line-Up

There are a ton of ways to promote your products through video ads. However, only a few of them works for every brand and influencer. For example, it is best not to put your brand’s logo in video advertisements.

Sounds crazy? Well, wait, there are ways to promote any brand uniquely. For instance, how about showing your product in the ad instead of the logo? Similarly, service-based businesses can narrate a story where someone avails your service.

These are only a few ways. If you brainstorm, you will explore a ton of creative ways to market your business through video advertisement.

3: Video Ads without Sound Is The way to go

According to a recent report, more than 80% of Facebook users watch video ads without sound. Usually, people have muted their phones. So, it’s not necessary for your ad to have the same impact on your audience as you planned.

Therefore, a new way to market products on social media platforms is to use ads without sound. Now, you can use subtitles to explain to the audience what the ad is all about. Further, you can create animated videos to market your business in a unique way.

4: Shorter Length Ads Are Worth It

The average time the majority spends watching a video ad is reducing daily. That’s why lengthier videos and ads aren’t the way to go. Instead, you should keep them short. The shorter ads help the viewers take action, which could result in more clicks.

It also builds the curiosity to know more about what’s shown in the ad. So, if you have a story to tell, split in two to three short videos. Ideally, a 15-second video ad is enough for running on Facebook, Instagram, TikTok, and YouTube.

5: Go Louder

Going louder means following a proactive approach to target the audience with the help of advertisements. Now, your video advertisement must be well-edited. That’s because a 15-second doesn’t give you plenty of room to show every aspect of your products or services.

So, in those 15-seconds, you have to ensure that your message gets delivered. So, to ensure cut various sections of the video, add some vibrant filters and other such video elements. This will make your ad stand different from the rest of the ads. And that’s what you should aim at.

In this regard, you can use a video editing app that automates the video editing process. It’s called Rav.ai. As the name says, it is an Ai-Based video editing application that helps you create intuitive video ads within minutes.

6: Use Appropriate Video Composition

Ever heard of mobile video optimization? Well, that’s the term that refers to the right resolution, framing, and orientation for mobile videos. The same rule applies to video ads. These advertisements must be edited and optimized for mobile audiences.

That’s why almost 90% of people use social media hangers on their smartphones. And they are your best-targeted audience (target audience may vary for every business).

Define whether the vertical orientation would work for your type of video ad. So, some research in this regard can also help you drive more sales with each video ad.

7: Upload Natively on All Platforms

Gone are the days when you could use a boosted Facebook video ad to drive traffic to your YouTube channel. Now, it is better to upload video advertisements turn by turn on all social media and video streaming platforms.

That’s because platforms like YouTube and Facebook are competitors. They won’t boost your videos if you don’t upload on both of them separately. Though it’s small, it is necessary, especially for startups and small-scale businesses, since they run these ads on a short budget.

So, the rule is simple here. If you want to run your video advertisement on all social media platforms, upload it on each of these platforms separately.

8: Test Different Video Ads

We’ve often talked about it – various forms of video advertisement could work differently for several businesses. So, it’s very simple. Every type of video ad (regardless of its quality and its length) may not work for your business.

So, what to do? Well, simply test different types of videos. The short ones, the lengthier ones, and the story-mode ones. See which video drives more engagement. Keep an eye on your competitor’s marketing strategy as well.

Explore what’s working for the businesses around you. This way, you will find the best format of video ads for Facebook ads that you could use for years to come.

9: Retargeting Often Helps

It’s not easy to force every person (who views your ad) to buy your product or avail your services. However, it is possible to achieve your advertisement goals with short video advertisements. In this regard, you have to understand your buyer’s journey.

An effective way could be to retarget the same audience. You can easily do this with almost all social media hangers. Retargeting often helps convert those users (who interact with your ad) into customers.

10: Call to Action is a Must

Last but not least, one of the best video ad practices is to add a call to action. Now some marketers and even brands often make the mistake of not highlighting the CTA.

Take your ad as a landing page for the website. So, adding a call to action is necessary here. However, you have the liberty to place the call to action button anywhere in the video. But don’t forget to add one.

11: Dont Forget The Post-Production Aspect

One of the best practices for video ads is to edit them properly. That’s because a professional-looking ad is what the majority expects. In addition, the majority of brands use various tools and tactics to make their ads stand out from the competition.

Therefore, you should also pay close attention to the post-production aspect here. Add vibrant filters and various video elements to make your videos look interesting. You can use any video editing tool or platform for editing your video advertisement.

In this regard, we recommend using Rav.Ai. It will help you create engaging video ads in no time. You can also create multiple video ads in a short time using Rav.Ai.

Final Thoughts!

So, these were some of the best practices for video ads. First of all, you should have a defined marketing strategy to drive better sales with video ads. Also, the quality of your video ads has to be on par with other businesses of your niche.

To ensure the best quality of ads, you can use platforms like Rav.ai. It is an Ai-Powered video editing solution that can speed up your editing process. In addition, it automates the editing process so that you can create video ads without any hassle. Try it out today!

Relevant Articles

YouTube 500 Internal Server Error
If you are an avid YouTube user, you’ve probably encountered...
Ups Mail Innovations Tracking Not Updating
If you have ever sent a package through UPS Mail...
Best Synthesia AI Alternative
Synthesia AI is a powerful video generation tool that lets...
Best video editors for multiple videos on one screen
Video editing is an essential aspect of every content creation...

Hire a Robot to Edit Your Videos