The average internet user now spends roughly 2.5 hours per day. And almost 70% of this time is spent on different social media platforms. The good news for digital marketers is that this opens up a plethora of options to interact with your target demographic.
However, this can be quite challenging if you aren’t aware of automated social media content.
By definition, social media video automation or simply automation refers to using social media automation tools that help marketers and viewers.
That means less time spent on repetitive chores, faster response times, and more time and data to generate more interesting content. Don’t worry; we will help you plan and execute the right social media automation strategy. This blog post is all about “how to automate engagement on social media.” We will also talk about automated social media content. So, let us get into it!
How to Automate Social Media Marketing? What is it all about?
Social media automation is the use of software solutions to reduce the amount of time spent on social media chores that do not require human intervention. The following are some examples of social media automation:
- Schedule Posting Ahead Of Time
- Content Curation for Republishing
- Taking Care Of Typical Consumer Inquiries
- Analytics Report Creation
Not all social media tasks should or should be automated. This may seem self-evident, but you should avoid any automation strategy that makes your brand appear lazy, spammy, or false.
For example, paid bots that like, follow, and comment is painfully obvious to smart social media users. Some goodbots, on the other hand, can provide useful information to followers.
Let’s have a look at what can be automated on social media.
How to Automate Social Media Marketing? How it’s done?
When we talk about automated social media marketing, a ton of thoughts come into our minds. However, there are only a few handful ways to really automate your social media content strategy. Here is how you can automate your social media marketing strategy.
1: Planning and publication
Logging in and out of several social accounts to publish numerous times per day might take a significant amount of time. Particularly since the ideal time to post differs on every platform.
This is an example of how social media automation saves time and boosts efficiency without sacrificing content quality. Set aside some time for content production. Then, plan the right post times on each network using automatic social media posting.
2: Data gathering and reporting
Almost two-thirds (64%) of managers automate advertising measurement and attribution. The remaining one-third is made up of either:
- Losing out on critical marketing data insights
- Spending far too much time physically collecting and analyzing it.
3: Customer service fundamentals
One of the main used cases for marketing artificial intelligence solutions in 2021 is automating customer interactions.
Despite this, according to the Hootsuite Social Transformation Report, only 13% of firms increased their use of customer contact automation during the COVID-19 epidemic.
You don’t require a human team member to respond to frequent questions like “What are your hours?” and “Do you have any coupons?” Similarly, you can automate service queries related to parcel tracking, refund status, and other CRM-related issues.
Related Article: How to Automate Video Editing
4: Monitoring and listening in social situations
Social monitoring and listening enable you to comprehend the social dialogue surrounding your brand, industry, and competitors. They offer useful market research and business intelligence that you may utilize to steer your social media strategy.
It can be time-consuming to manually search for relevant content that isn’t immediately marked to you. As a result, implementing an automated social listening approach is an excellent idea.
How To Automate Engagement On Social Media?
Automating your social media might help you build a content strategy so that you’re constantly prepared.
However, it is vital to stress that social media automation tools should not be utilized in any dishonest or immoral manner.
Automation tools, for example, should not be utilized to create your social media posts; instead, they should be used for scheduling, reporting, and content suggestions.
Similarly, you should never buy followers using automation technologies, which is dishonest, but it can also lower your engagement rate.
Tips to Automate Engagement on Social Media
1: Consider Social Listening Tools
Numerous social media automation solutions may be utilized for social listening. Social listening is essentially the process of monitoring what people are saying about your business or sector online.
You can see brand mentions across all platforms in one place using automation technologies. You can also follow specific keywords, themes, or hashtags to see what’s going on in your sector.
Furthermore, social media automation technologies can be utilized to track your competitors’ social media activity. What’s the most recent news? What exactly are people talking about?
Finally, social listening technologies can assist you in developing ideas for social media postings or even product ideas.
Related Article: 10 Best Automated Social Media Tools
2: Make use of Chatbots
Chatbots are another method to leverage social media automation technologies. Chatbots can be utilized with platforms such as Facebook Messenger to automate marketing, provide customer service, and enhance the customer experience.
You can, for example, build automated or suggested responses to client questions or comments. When a consumer inquires about your business hours, your chatbot can react immediately.
You may also utilize a chatbot to notify customers that you will respond to them within a particular time and provide resources.
Finally, a social media chatbot should assist clients with minor difficulties while escalating larger issues to a person.
3: Gain Important Insights from Multiple Networks
The majority of social media automation products include analytics that might benefit your social media strategy.
After using and integrating these tools into your social platforms, you may utilize the analytics to decide the optimum time to post.
You can respond to queries such as “When does my audience interact the most?” and “What is my engagement rate?”
One significant advantage of automation systems is obtaining data like impressions, reach, and engagement across all of your social media channels in one spot. These reports make comparing a campaign’s success across several channels easier.
4: Come up with Content Curating Suggestions
While not all automation technologies offer content curation, a few do. This means you can select industries or topics you believe your audience will be interested in. The software will then curate material to share and upload to your social media networks.
Some automation programs may help you compose a social media post; however, these should only be used as a starting point. All of your social media postings should be written by you.
Furthermore, employing the strategies listed above should help you get to know your audience better, allowing you to generate additional content ideas.
5: Communicate with your Audience
One of the most significant advantages of social media automation solutions is their ability to help you engage with your audience across several platforms in one place.
This software can track brand mentions, answers, and communications. With everything in one location, it’s easy to interact with your audience and help your staff respond promptly.
6: Maintain Regular Scheduling
Consistency is one of the most effective strategies to gain the confidence of your followers and boost your online presence.
You can keep a steady queue of posts by using social media automation tools. This allows you to plan ahead of time and devote more time to creating rather than time-consuming posting activities.
You can also use this software to schedule posts in bulk. Many automation software programs can be used to input and schedule a spreadsheet of postings.
These are just a few of the most effective ways to employ social media automation tools. However, a human should continue to communicate with the community and plan innovative, intriguing material.
How to Automate Engagement on Social Media – Some Do’s And Don’ts
As with any strategic process, social media automation also has some do’s and don’ts. By following these do’s and don’ts, you can easily automate engagement on social media platforms. Let us take a look at them one by one:
The Do’s Of Automated Social Media Content
First, let us explore some do’s regarding social media video automation.
1: DO OFFER 24-HOUR CUSTOMER SUPPORT
People shop online at all hours of the day and night, and they also want customer service to be available at all times.
As a result, you have three options:
- Pay to have customer care representatives available 24 hours a day, seven days a week.
- Automated bots are used to manage expectations, direct questions, and reply to routine requests.
- Allow your customers to wait until the next working day (by which time they will have bought from a more responsive competitor)
Customer service expectations on social media are a little different. To handle simple inquiries, it’s often acceptable—and even expected—to have a chatbot or auto-response in place. More sophisticated customer service inquiries should be routed to a human agent by the bot.
2: DO GET INFORMATION FROM AUTOMATED CLIENT ENCOUNTERS
Even when totally automated, text-based interactions with customers give useful data. Make sure you use that data to help shape your future social media presence. For example, revising projected shipping times or fine-tuning customer care chatbots.
ENGIE, a low-carbon energy firm, analyses client WhatsApp and Facebook communications using artificial intelligence. This information is used to inform website modifications, standard support replies, and campaigns.
3: DO PUBLISH ON YOUR TARGET AUDIENCE’S TIMETABLE
Theoretically, you may work from 9 a.m. to 5 p.m., but that isn’t always the case when your audience is online, especially if you are following in different time zones. Share them when your audience is online and ready to engage in getting the most out of your social postings.
Fortunately, social media automation allows you to schedule material to be posted at convenient times, even if that means in the middle of the night for you.
You may also utilize social automation technologies to learn when your target audience is likely to be online and engaged. This allows you to arrange your material to go live at the most efficient periods.
4: DO PAY ATTENTION TO THE CHAT
There’s an online discussion about your sector going on. Perhaps even about you. Social listening systems automatically flag relevant discussions, topics, and mentions. You can keep informed and identify appropriate ways to broaden your network.
Social listening is the most effective method of:
- Monitor the mood of the crowd.
- Collect and make use of user-generated content.
- Detect harmful or fraudulent content and false accounts aimed at your audience.
Social listening may be one of the most effective methods to increase engagement with the correct tools.
The Don’ts of Automated Social Media Content
Now, let us highlight a few don’ts of social media automation. Here are few of these:
1: DO NOT USE SPAMBOTS
The most important lesson here is to use bots for good rather than evil. Accept bots that can improve the lives of your consumers and your own.
Artificial intelligence chatbots that improve customer service response times? Great. A centralized inbox for managing DMs, comments, and tags from many networks? Excellent.
But what about bots that automatically remark on or like social media posts? That’s not such a terrific idea, and they can have a long-term negative impact on your relationships with your audience, potentially getting you in trouble with social networks.
2: DO NOT SEND THE SAME MESSAGE TO ALL NETWORKS
Cross-posting the same content to various social media accounts may be the most convenient alternative. However, it is not the most effective.
Some solutions (including social media networks) allow you to automatically cross-post to other platforms. Don’t give in to temptation.
The image display ratios and word count limitations on social media networks vary, and the audiences on those various channels have varying expectations, demographics, and vocabularies. It’s exceedingly improbable that a single post will match all of those different standards and expectations.
Instead, spend the extra effort to tailor your message to each channel’s audience. At the very least, you should check and adjust the following:
- Handles for the user
- Specifications for images (file type, size, cropping, etc.)
- Text-dependent on the number of characters
- Twitter hashtags (number and usage)
- Your vocabulary (i.e., retweet vs. regram vs. share)
- Instead of cross-posting, employ automated social media publishing at predetermined times to make the best use of your time.
3: DON’T “SET IT AND FORGET IT”
Bulk scheduling to automate your social media postings is a wonderful approach to boosting productivity with social media automation. However, it’s critical to keep an eye on your publishing schedule and make any necessary changes in real time.
On social media, world-changing catastrophes occur all the time, and a poorly timed post can make your company appear out-of-touch or tactless.
So, batch-schedule your postings, but be informed about what’s going on both within and externally. As events dictate, be prepared to stop, reschedule, or cancel forthcoming social postings and initiatives.
4: DO NOT MONITOR YOUR ADVERTISEMENTS
Ads are expensive, and poorly optimized ads are much more expensive. It might be difficult to peel yourself away from your ad dashboards with the added strain of a shrinking budget. However, automation is frequently the ideal solution because ads are so data-driven.
One of the most straightforward shortcuts is to use a service (such as Hootsuite Boost) to automatically promote top-performing organic content. If you have a home-run post, toss some money at it to give it the best chance of snowballing, and Hootsuite Boost automates that trigger so that it occurs whether or not you are at your desk staring at it.
Another area where automation can help you reach your KPIs is split-testing (or A/B testing) your social ads.
How RAV.AI Helps Automate Engagement on Social Media?
RAV.AI will allow you to directly publish your videos on any social media network, including Facebook, Instagram, TikTok, Linkedin, etc. You may instantly publish your produced videos to your preferred platform because it is a mobile-friendly video editing service.
The only platform that will automatically edit your output video after you paste a link to an inspirational video. You can upload Blooper-filled raw video (examples – umms, ahhs, silence, multiple cuts of the same script attempt). The technology also handles huge file transfers and uploads in just a few seconds.
RAV.AI will automatically adjust the resolution of your movies to meet the criteria of the platforms. Assume your video is in landscape mode, and the social media network you intend to upload it requires portrait mode. In that instance, RAV.AI will alter the resolution automatically without impacting the graphical quality. Register Now to get services of this amazing technology.
Final Thoughts!
That was our take on “How to automate engagement on social media.” Social media engagement helps you grab new followers and increase sales. That’s the goal of almost every content creator. By using the right social media automation tools, you can achieve your set goals.
In this regard, Rav.ai truly helps as it is an Ai-powered automated video editing solution. With its unique features and added convenience, you can edit and post engaging videos on the go. Try it out today!
FAQs
Who is a social media content creator?
A social content developer is someone who creates and uploads material on social media sites. They may create this content for leisure or a living as a professional content creator, often known as an influencer. A social media content provider may post on multiple platforms.
How do I automate Instagram marketing?
- Use Story Mention Automations to Increase Shares.
- Plan your posts ahead of time.
- Automate Direct Messaging Responses
- Drip Campaigns on Instagram
- Automate Comment Replies
- Use Instagram Guides
- Integrate with TikTok
Can Instagram detect bots?
When examining probable bot activity, Instagram will consider several factors, including When the bulk of the profile’s followers is in a different nation than their location if there are obvious indications of automation use, such as bot accounts as followers.
