You are thinking to hire a social media coach, don’t you? That’s great to hear, but first, let’s talk about you. What do you hope to gain from this relationship? Will you be as dedicated to your success as I am? What resources, in terms of manpower, time, content, or the ability to create content, do you have? Why do you believe social media will help your business succeed? Do you “need” social media because someone told you so, or do you understand the value proposition it can provide you and your company? So, before you send an email or call someone to “do social media” for your company, consider the following reasons not to hire a social media coach.
These are some of the questions that every company should ask themselves before hiring a social media coach, consultant, or social media management team. Yes, we can assist you in achieving your objectives, but first, we must define them. Then we must decide whether social media tools can help us achieve those objectives. After that, we can discuss a strategy for achieving your goals in a realistic manner.
- You don’t have a specific reason; you simply believe you need to “do social media.”
- Your company is in trouble, and this is your last chance to save money on marketing.
- You intend to hire someone to develop a strategy for you and then hand it off to a 19-year-old intern who has a Facebook page, knows nothing about business or marketing, and works full-time elsewhere.
- You hired someone in-house to manage social media for you and gave them a silly name like “Master of Social Evangelism,” implying you couldn’t care less and it’s all a waste of time.
- You don’t have time to create content about what you do, so you expect people to make educated guesses.
- You spent thousands of dollars on software because you thought you needed it, but you never took the time to learn it, and it has now failed you.
- Your competitor is “Twittering” and generating a lot of leads.
- You expect a social media manager to create content and market it for you, but you’re not going to tell them what you do or why you’re better than your competitors.
- Without a marketing strategy, you expect your YouTube infomercial to “go viral.”
- You believe that as soon as you launch a page and can auto-feed press releases to them, your Facebook fans and Twitter followers will flock to your brand in droves.
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List of Reasons Not to Hire a Social Media Coach
Now, for all of you social media experts who have made it this far in the post. Please add your favorites to the list so that we can all learn. Oprah Winfrey, Bill Clinton, Leonardo DiCaprio, Hugh Jackman, and Bill Gates are all hugely successful public figures who work extensively with life coaches.
But why is that? In my experience, there are six factors that attract high-achieving individuals to coaching. In an interview with Fortune magazine, Alphabet chairman Eric Schmidt (formerly CEO of Google) stated that “everyone needs a coach.” I’m not sure I agree. While there may be several factors that lead to successful people becoming coaches, there are also valid reasons why certain people should not hire a coach. Let’s begin with these.
1. I want someone to fix what’s wrong with my life.
The right coach will ask probing questions, listen intently, and reflect on what they hear. A coach will push you to think in new and more resourceful ways, but they will not “solve” anything for you. Maintaining balance in your life necessitates a significant investment on your part. A coach can provide valuable tools and resources for success, but this is insufficient. Even the best coach can’t help you if you’re not willing to commit to doing the heavy lifting yourself.
2. I require assistance with long-standing psychological issues.
The majority of coaches are not therapists. Rather than dwelling on the past, a coach will direct your attention toward the future, encouraging you to try new behaviors and ways of thinking. A trained therapist is required if you are dealing with issues such as depression, anxiety, or mental illness.
3. I’d like to have a wise friend.
Although family and friends have good intentions, they are not impartial. Being too close to your situation may limit their ability to see areas where you could improve. As a result, a good coach is not your friend. Coaching may not be right for you if all you want is collusion and affirmation. And now for the factors that attract high-achieving individuals to coaching.
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Why Should You Hire A Coach?
As we have seen why you should not hire a coach, let’s see that Why Should Hire A Coach? There are many reasons why you might want to hire a coach.
Perhaps you’re seeking help with a specific goal, or you’re looking for someone to provide guidance and support as you navigate a difficult situation. Maybe you’re trying to make a major life change, or you simply want someone to help you focus and stay on track.
Whatever your reason, working with a coach can be an incredibly effective way to achieve your objectives. A coach can help you clarify your goals and develop a plan to achieve them. They can provide support and accountability, helping you to stay motivated and focused on your objectives. They can also offer insight and perspective, helping you to see things in a new light and making it easier to find solutions to challenges.
1. A wonderful event has occurred.
Change can be exciting and challenging, as well as terrifying and disorienting. A decision of your life will inevitably have repercussions on others. A new job, for example, may have an impact on your health, relationships, where you live, and how you spend your free time.
Transitions frequently force us to reconsider our sense of self or the abilities we’ve taken for granted. It can be tough to let go of what you know, especially if you believe you “should” be extremely happy but aren’t. Working with the right coach can assist you in examining the constructs and inner worlds you’ve created.
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2. A terrible event has occurred.
Whether you have been fired from your job, your business has failed, your children have left home, or you are going through menopause, most of us try to avoid grief at all costs, only to end up living inside an undercurrent of resentment and depression for much longer. Taking the time to grieve traumatic changes in your life can help you spend less time in despair. A qualified coach can offer you a compassionate and safe space to grieve.
3. A calamitous event has occurred.
Whether you have been fired, your business has failed, your children have left home, or you’re going through menopause, most of us try to avoid grief at all costs, only to find ourselves living with an undercurrent of depression and resentment and depression for far too long. Taking the time to mourn traumatic life changes can help you spend less time in despair. A trained coach can provide you with a compassionate and safe environment in which to grieve. To achieve the desired results, you will primarily need to alter your attitudes or underlying beliefs. The start of a new coaching relationship is an excellent time to peel away accumulated layers of identity.
The greatest killer of plans and ideas is fear of failure. More than a lack of knowledge or skill, or a lack of a clear strategy or action plan, the greatest impediment to progress is paralysis caused by the fear of failure. Few people are willing to take the risk of failure knowingly. However, failing at any action, even failing to act, is a valuable learning experience. When you’re stuck in a rut, the right coach will assist you in dissolving self-limiting patterns and beliefs, breaking free from self-defeating assumptions, and re-framing the competing drives that are keeping you stuck.
4. I’m determined to make it happen.
“Everyone requires a coach. We all require feedback from others. That is how we progress “- Mr. Bill Gates. There is something you desperately want in your life, but you are paralyzed by the enormity and implications of making such a significant change. You may feel as if you’re clinging to the edge of a cliff, unable to either hold on or leap off. Self-limiting behavior often manifests itself most strongly when you need the courage to take risks for the sake of change.
A great coach can help you stay on track and overcome behaviors that undermine your desires, plans, and dreams. They will help you overcome the fear, resistance, and panic that can arise when you are creating something exciting and novel, particularly when it comes to your primary relationships. I’m stuck at number eight. “Coaching can help you to stop the crazy mind chatter in your head that constantly tells you that you aren’t good enough.” Oprah Winfrey’s
5. I need Assistance determining “What’s next?”
Perhaps you’ve just quit a bad job or ended a bad relationship. Congratulations. You may not know what comes next, but the first step is to let go of empty bragging rights and define what you don’t want. As you prepare for a new chapter in your life, an expert coach will guide you through the discovery process and assist you in reorganizing around a larger sense of self.
Because a coach is on your side during this exploration, they can ask probing questions that break down your old defenses. When you learn to be curious about your life, you will be more willing to look in the dark corners and take on challenges that were once frightening.
