Social media is no longer just for keeping in touch with family and friends. That’s why every online coach and business owner you know has social media pages. It’s no longer an option; it’s required for the success of any online business.
According to Statistics, there are 420 billion active users on social media. What’s more interesting is the ratio of lead generation on social media. Brands with a social media presence gain 88 percent more exposure and 69 percent more leads.
The question is how to use social media to get clients for your coaching business. Here are six free ways to attract clients from Instagram and Facebook using organic marketing strategies.
How to Use Social Media to Get Clients for Your Coaching
1. Share Useful Content to Add Value
Before we create our posts, we need to understand the psychology of why our target audience uses social media. Here are some questions to consider:
- What does my target audience look for when they search for a specific hashtag or keyword?
- Why would my target audience access Instagram and Facebook?
- What are they finding for and what do they hope to accomplish?
You’ll be able to change your approach once you start thinking about it from your audience’s point of view. Social media is a place to connect with others; it is not a marketplace. Backlinko reports that 54 percent of social browsers use social media to research products. This is an outstanding opportunity for you to add value by sharing informative content on social media.
The advantage of sharing informative content is that you will naturally be perceived as an expert in your niche, making it easy to be perceived as a credible resource rather than a salesman. As a result, when you share your offer, you’ll expend much less effort trying to “convince” your audience to buy from you.
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2. Use Storytelling to Engage your Audience.
Most people are already in a state of knowledge about the importance of posting informative and educational content. With 71 percent of small businesses marketing themselves on social media, how do you stand out and differentiate your brand from the crowd?
People make businesses with people they know, like, and trust, according to one of the laws of business. Using storytelling as part of your content marketing strategy is the simplest way to connect with your ideal client.
By using some narratives to communicate a message, the goal of storytelling is to elicit an emotional response and inspire action. Storytelling makes your brand more memorable and helps your audience see you as someone they can relate to.
By aligning your brand’s beliefs with theirs, you can use your brand voice to show them what you are standing for and why it matters to them when crafting your brand story.
3. Share your Progress with your Audience to Motivate them.
When people are inspired, they take action. People, on the other hand, will not move forward unless they are motivated to do so. Sharing your progress with your ideal clients is an excellent way to motivate them to take action.
When your prospects learn about your background and how far you’ve come, they will regard you as an expert who can guide them. That being said by this, where you once used to be is now where they are, making it very relatable to them.
4. Demonstrate Success by Sharing Testimonials.
Your prospect wants to create and make a decision and understand that it is possible for them to do so as well. People must have faith in you before they will give you their money.
Showcasing results by sharing client testimonials give you credibility because you aren’t just talking about yourself. It eliminates the barrier between you and your prospect. Instead of viewing your accomplishments as insurmountable, it allows them to think, “If others have done it, I can do it too!”
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5. Keep Track of Social Media Engagement levels.
While content is king, social media is heavily reliant on the algorithm and engagement levels. The more engagement a post receives, the more the algorithm will push your content to more users, increasing your visibility as the snowball effect occurs.
When it comes to visibility and going viral, the algorithm has complete control, especially when more people like, comment on, and share a post.
After you’ve been posting content on a regular basis for a while, you’ll notice a pattern in how each post performs. Digital marketing is all about testing and improving based on data-driven results. Monitoring and tracking your analytics on a regular basis will provide you with better insights.
You can know what types of posts you should continue creating and which ones you should tweak to improve your overall performance. To simplify things, post more of what your audience enjoys engaging with and stop posting content that doesn’t garner much attention.
6. Include Calls to Action to direct Users to the next step in the process.
Last but not least, your content strategy must be purposeful and intentional. Every piece of content you create should contribute to your social media goals and objectives.
- What action step do you want your prospect to take next?
- What will it mean to them, and why should they care?
- Are you looking to expand your email list or get more people to sign up for your masterclass?
Make sure that your call to action is clear in every post so that your ideal clients know what to do. They must understand why you are here, how you can assist them, and why they should take the next step by acting immediately.
Clarity helps in making things easier for them to move down the sales funnel because they don’t have to guess what the next step is for them, while also giving them a reason not to scroll past your post.
Proven Methods for Attracting Coaching Clients
There are several tried-and-true methods for attracting coaching clients, and each coach, like every other business owner, has a distinct approach. It’s critical to understand that not every coaching business is the same, and you should focus on what works best for you.
The most important thing to do is establish your authority as an expert and focus on lead-generating activities that will fill your sales funnel. The biggest mistake is to fall victim to the “shiny object syndrome” and try everything, as this is the quickest way to waste your time, money, and energy.
Master one skill, become well-known for it and position yourself as an expert to attract clients.
How To Get Coaching Clients On Instagram, Facebook, and TikTok?
In this social media age, it’s no surprise that coaching clients can be found on Instagram, Facebook, and TikTok. However, if you’re not sure how to get started, this blog post is for you! In this post, we’ll share tips on how to create a successful strategy for finding and engaging potential coaching clients.
So whether you’re just starting out or looking for ways to optimize your current approach, read on for helpful advice. Instagram, Facebook, and TikTok appear to be overrun with coaches.
So, how do you ensure that your brand is noticed?
You begin by sharing two types of content. They should have the following features:
- Content that demonstrates what it’s like to collaborate with you
- Content that demonstrates the outcomes your clients are achieving
You can tell the story of your brand in an interesting and memorable way by sharing Instagram content that inspires trust in your services. Some examples of possible content include:
- Testimonials in the captions of your Instagram posts
- Incorporate client videos into your Instagram Story.
- A Live video with one of your satisfied customers
Whatever you choose, make sure you’re focused on sharing the value of your business rather than just celebrating your own successes as a coach.
The Four C’s of Strong Engagement
People are always asking me how they can build a stronger community on Instagram, Facebook, and TikTok, especially with so many ways to reach out to prospective clients. Instagram Direct Message is the number one sales tactic for growing my coaching program.
That’s correct! The magic happens in Instagram Direct Messages.
This is your chance to engage in one-on-one conversations and demonstrate that there is a real person behind your avatar. That’s why, whenever you start a conversation in Instagram Direct Message, just keep the 4 C’s in mind.
#1 Curiosity
You can pique people’s interest with the way you post. Consider sharing content that sparks conversation, whether it’s a compelling video or photo. Examine your insights to see which posts are generating the most discussion. This is the type of Instagram content you should strive to share more frequently.
#2 Conversation
Did you get any interesting comments on your post? Take advantage of this opportunity to move your conversation from the comment thread to the Instagram Direct Message. You’d be surprised at the conversations that can take place here. Even better, this is your opportunity to solicit feedback from your prospective client.
#3 Community
If there’s one thing people love most about social media, it’s the opportunity to feel like they’re part of a larger community. People who are interested in coaching services, in particular, want to feel that their experience will be inclusive and positive.
By reaching out to and remaining highly engaged with your followers, you demonstrate that you are willing to invest the time required to cultivate these strong relationships.
#4 Conversion
Finally, developing a strong Instagram strategy isn’t about “quick” wins. What is the most important thing is that you are taking the time to cultivate relationships with your clients. When you take the time to demonstrate that you care, people are more likely to regard you as for go-to authority in your field.
